ABC podcasting experiment over
The ABC is prepared to announce its podcasting trial is over. That is, it is no longer considered a trial and will be a permanent feature:
The public broadcaster’s trial, which commenced in May and offers 16 ABC radio programs for download, has been a spectacular success, says Radio National Program Director and podcasting guru Gordon Taylor. He’s ready to declare the trial over.
“We quickly realised it’s the future. It’s a permanent service now,” Taylor told CNET Australia. “It was just such a success we didn’t need to keep trialling it. We’ve come to realise that a large part of the future of the radio lies in podcasting.”
They are claiming 100,000 downloads in a week, less than a month after the project commenced.